Hoover Color, a division of Cathay Industries, is promoting its line of iron oxide-based pigments for wood coatings. The company’s iron oxide-based pigments are ideal for the paint and coatings industry, where the highest quality control is a necessity.

Hoover Color’s EnvironOxide pigments are ideally suited for wood stain applications. Currently there are four core EnvironOxide pigments being marketed by Hoover Color.

Currently there are four core EnvironOxide pigments being marketed by Hoover Color – black, brown, transparent red and burnt umber.

“We are also able to use the raw EnvironOxide material as a base material for producing a wider range of colors,” said Charles Hoover, president – Hoover Color Division, executive VP for Coatings.